Neuromarketing is the science of using cognitive biases to influence the decision making process of consumers. Thus all the marketing material thus designed should appeal to these human emotions for maximum effectiveness. At CONCEPRO, we know and do just that.
GRAPHIC DESIGN [with Neuromarketing]
CONNECT WITH YOUR AUDIENCE’S BRAINS
Neuromarketing (noun) : The science of using cognitive biases to influence the decision making process of consumers in marketing.
An experienced designer knows the behavioral biases of the audience. All the material thus designed should appeal to these human biases for maximum effectiveness and ROI. An effective design includes:
Action invoking colors and graphics
Testimonials as social proof
Endorsements and the Halo Effect
Social Media Shares
Certifications, Memberships and Awards
Number of happy customers
Most Popular or Best-Sellers list
Studies and Statistics
Any Press Mentions
Understanding and applying the fundamentals of good design is a skill only a few have. For us as experts, the perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. Often, a simple design is a good design, if that simplicity is achieved by subtracting the obvious and by adding the meaningful.
Consistent with the crafted approach taken to all work, design projects are underpinned by the application of design theory and achieving objectives through functional visual aesthetics. We possess a wealth of experience across all forms of graphic design and publication services.
Our Design service offers:
Magazine and editorial design
Signage and large format displays
Corporate profile booklets
Want to know, how we can help you grow your business through Neuromarketing? Just connect with us.