October 27, 2023 by Anu
06 - GRAPHIC DESIGN [WITH NEUROMARKETING]
Neuromarketing is the science of using cognitive biases to influence the decision making process of consumers. Thus all the marketing material thus designed should appeal to these human emotions for maximum effectiveness. At CONCEPRO, we know and do just that.
People have biases
An experienced designer knows the behavioral biases of the audience. All the material thus designed should appeal to these human biases for maximum effectiveness and ROI. An effective design includes:
- Action invoking colors and graphics
- Testimonials as social proof
- Endorsements and the Halo Effect
- Social Media Shares
- Certifications, Memberships and Awards
- Number of happy customers
- Most Popular or Best-Sellers list
- Studies and Statistics
- Any Press Mentions
- Effective Calls-To-Action
Understanding and applying the fundamentals of good design is a skill only a few have. For us as experts, the perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. Often, a simple design is a good design, if that simplicity is achieved by subtracting the obvious and by adding the meaningful.
Consistent with the crafted approach taken to all work, design projects are underpinned by the application of design theory and achieving objectives through functional visual aesthetics. We possess a wealth of experience across all forms of graphic design and publication services.
Our Design service offers:
- Annual reports
- Marketing collateral
- Corporate stationery
- Magazine and editorial design
- Signage and large format displays
- Corporate profile booklets
Want to know, how we can help you grow your business through Neuromarketing? Just connect with us.