As more and more internet users are using their smartphones and tablets to connect to the internet, Mobile is surely the present and the future of marketing. And it’s not an exaggeration to tell you that the age of mobile has already arrived a few years back.
Here’s an infographic which will present some important facts about the present and the future of Mobile Marketing
The following data is the result of a survey with 40,000 internet users aged between 16-64, clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches. (Source: Global Web Index)
Mobile Marketing Channels
If we talk about the mobile marketing channels. they are indeed diverse. They not only use technology, but also the trade shows or billboards. As a definition, Mobile marketing is the interactive multichannel promotion of products or services for mobile phones such as smartphones and other portable devices, such as tablets and handheld game consoles.
In a way, Mobile marketing is very similar to electronic advertising, which uses text, graphics and voice messages. However, the biggest advantage of mobile marketing over general electronic advertising is that it specifically targets the users who use mobile phones and tablets for their internet related needs, which is a huge market share.
Need for a Mobile Marketing Strategy
Because of the reasons just stated, if you are a business owner or a professional in a business, who is not implementing some kind of mobile marketing strategy in your marketing and selling efforts, then you are already lacking a lot. You really need to take some serious actions to catch-up where you are seriously trailing behind.
Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Just go to any public place and you will find every other person is glued to their smartphone screens.
Don’t lag behind the current trends
According to the industry reports, these days almost 70% of users’ internet time is spent on mobile devices, and that clearly means that ignoring the very most effective Mobile marketing is not an option at all. Sooner or later you will be forced to opt for this method. So why not do it NOW. Remember, as in any business, time is money for you.
Mobile is here to stay, and if forecasts are correct, it will soon be eclipsing desktop usage. If you don’t have a mobile marketing strategy yet, it’s seriously the time to get going!
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as these days many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Consider the effectiveness of the widely used platforms such as Facebook Ads, Linkedin sponsored ads, and Google Ads that many of your competitors are already using. Just one word of advice here, don’t trail behind. Don’t lose clients for lack of action.
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